(UPDATED) Hasselblad announces new 5.000 Euro E-mount camera and partnership with Sony!

18-09-2012 14:30 - Fonte: www.pavphotography.altervista.org

Hands-on picture by Engadget. More pics at SystemKameraForum. Wow, if you ever had the question how to make an APS-C sensor camera as expensive as possible than Hasselblad finally gave you the answer. They just announced a 24 Megapixel APS-C sensor mirrorless camera with Sony E-mount! The camera uses the same Sony NEX-7 sensor and costs…5.000 Euro! It will be available in black, silver or titanium colors and four types of wood grip (beech, olive, pear or mahogany). I can already see the long store lines of people to buy this….Saudi Arabians, Rich Golf Players, Hedge Fonds managers, Mitt Romney… The good news is: 1) We finally have a second camera maker on board of the E-Mount system (Although the first camera is nothing else than a NEX-7 with a lot of expensive materials around it). Hasselblad said that there will be: “new products for DSLR and compact camera segments” 2) That’s the most intriguing point. Hasselblad leads the medium format market. And this could be a key partnership to develop FF or MF DSLR or Mirrorless cameras. Imagine a Hasselblad XPAN (here on eBay) alike mirrorless camera! That yes would make me grab a credit card…until I realize that I will never have the money to buy this.—And here is the official partnership press release (Source: Sony Press Center):Hasselblad and Sony usher in a ‘new dawn’ with a long-term partnership that will enable the high-end medium format camera manufacturer to diversify for the first time into new market segments.The Swedish company Hasselblad, pioneer and developer of the H System, the world’s most advanced medium format digital camera system – used by top professional photographers all over the world – has decided to work with Sony Corporation to cultivate new markets for photo enthusiasts and consumer digital imaging products. Hasselblad is keen to expand and develop its product portfolio to include a new range of advanced mirrorless interchangeable ...

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